- Todos? Nah!
- Priority lists? Naaah!
- Special tools? Naaaaaaah!
- 'What can I do today to improve the business?'
He measured how much his business improved by how much earnings it increased each quarter.
More net profits indicated his business provided more value to customers.
Improvement drove him to focus on serving customers better, fuller, and in larger quantities.
What can I do today to make customers:
- Like us more
- Come in more
- Buy more things
- Save more
- Etc., etc.
- More agile
- More responsive to customer feedback
- More efficient
- More productive
- Etc., etc.
Improvement. Simple. Easy.
FREAKishly effective.
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